727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)

Oct 30, 2025

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Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

In This Episode, You’ll Learn:

00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

02:00 How to choose the top offers to go all in on for maximum profit.

04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

06:10 The truth about “up to 70% off” and smart discounting.

08:05 Week-by-week November plan to stay focused and on track.

10:00 Building a VIP early-access list that buys before the crowd.

12:10 Social and in-person tactics to grow your email list FAST.

14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

16:20 Your email cadence playbook: how many, when, and what to say.

18:45 What to do AFTER Cyber Monday to boost sales.

20:10 How to set yourself up for momentum going into December.

22:00 How to serve customers shopping last minute (to boost more sales).

23:30 Ways to recognize and track gaps so you can sell more next time.

25:00 The “Keep it simple, seller” mindset to scale faster.

Resources + Links

🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!