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The Path with Ryan Roslansky
Bonus Episode: What it takes to make a career in comms, according to CMO Shannon Brayton
Jan 24, 2024
Shannon Brayton, CMO of Bessemer Venture Partners, discusses the dynamic world of communications, merging social media and marketing into a cohesive career path. They explore the evolving role of communications, the skills required for success, and the importance of relationships and trust in the field.
24:29
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Quick takeaways
- Managing expectations is critical in communications to maintain credibility and transparency.
- Communications now encompasses social media management, media relations, internal and external messaging, and shaping a company's brand image for success.
Deep dives
The Importance of Managing Expectations in Communications
In the podcast episode, Shannon Brayton, the Chief Marketing Officer of Best Summer Venture Partners, discusses the critical role of managing expectations in communications. She emphasizes that executives dislike being surprised by negative stories and highlights the importance of making sure the right people are aware of upcoming stories. By providing context and attempting to neutralize or mitigate the impact of a negative story, comms professionals can maintain credibility and transparency.
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