The Path with Ryan Roslansky Bonus Episode: What it takes to make a career in comms, according to CMO Shannon Brayton
Jan 24, 2024
Shannon Brayton, CMO of Bessemer Venture Partners, discusses the dynamic world of communications, merging social media and marketing into a cohesive career path. They explore the evolving role of communications, the skills required for success, and the importance of relationships and trust in the field.
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Shannon's Start in Comms
- Shannon Brayton started in communications after being an executive assistant and admiring a busy PR person she saw.
- She learned the role was complex, involving many company challenges, and fell in love with the job despite its difficulties.
Comms Role Today
- Communications has evolved beyond old PR stereotypes to encompass media relations, social media, and internal messaging.
- It is now a critical company function influencing brand perception and every employee communication.
Key Traits for Comms Professionals
- Top communications professionals are truth tellers who understand context and ask the right questions.
- They must be direct, trustworthy, and able to handle confidential information and intense pressure with composure.