What is your story? If you’re a business owner that doesn’t know your story, we’re going to expose all the ways you’re missing warm leads to grow your business and opportunities for people to connect and feel more invested with you.  

My guest today, Susan Young, is a former on-air news anchor that helps entrepreneurs learn how to share their story, get more clients, more visibility and make more impact. This episode is about to open your mind to all new business opportunities that begin with you being your own lead magnet. 

A golden story nugget from Susan is that the key to connecting the dots is, “The right words in the right order at the right time for the right people.”  

As an award-winning speaker and coach, Susan has built a 6-figure business from speaking and helping others boldly tell their story. One of her strongest reminders for those of us brave enough to consider sharing our stories, is that self-belief is a must. When you get on stage to share your story, or create a post for your Instagram account, you have to believe in yourself and in your own story in order for anyone else to believe it also. 

Key points Susan shares to use your voice as the lead magnet: 

• What should you say to capture people’s attention 
• There is a big difference between your bio and an introduction 
• How to identify and incorporate what she refers to as defining moments 
• Outlets to consider for sharing your story and getting speaking engagements 
• How to craft your story to serve as a lead magnet 

Susan is very encouraging about knowing your story and trusting and believing in yourself. When you come into new spaces to speak, remember your story to make people curious. Learning how to pitch yourself takes time and practice. Don’t allow your inner critic to hold you back with the imposter story. 

“We’ve got to get the imposter syndrome story silenced.” -Susan Young 

Connect with Sue Young: 

Website: https://www.sueyoungmedia.com/  

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