How does a mission statement set the bar in your organization? You may want to have a look at yours and determine if it fits to get your vision implemented on a daily basis, to your customers, by your staff.

It was a pleasure tonight, getting the chance to talk shop with Randy Felice. His shop, A&S Motorcycles in Roseville, California is one I have been to although it was probably almost 10 years ago. Randy has many more years experience in this motorcycle business we love and I'm glad he let me pick his brain on the Dealership fiXit podcast. He is Dealer Principal of A&S Motorcycles, making him a BMW, Ducati and Triumph motorcycle factory authorized representative in his market. Interesting to me is that he is a DP that chooses to sit daily in the Sales Manager role within his organization. Why would he do that? It seems a less likely occurrence in the stores I have interacted with over the years. It would seem, he sees that role as a very important one in an owner's ability to engage with his customers, in a time when customer engagement is how you can aspire to providing the ultimate buying experience.

We discuss in depth some checklists he has fine tuned (and continues to fine tune) as a way of minimizing likelihood of system breakdown and the fallout it can have when consumers expectations are at levels like never before. Randy says he is happy to share the checklists with dealers who are interested. Please email me at dealershipfixit@gmail.com to get you in contact.

A&S Motorcycles:

Website: https://aspowersports.com/

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Randy Felice of A&S Motorcycles talks with me about vision, mission statements plus the power of great checklists - Episode 36