Have you ever been curious if the grass is greener on the other side of the fence of your agency? Taylor Trusty did. Turns out for him that grass was a software company, the fence was selling his agency, and the grass was greener on the other side. Taylor Trusty sold his agency a while after he’d already checked out of it mentally, and he walks us through some of the things he sees in hindsight that could have swung the buyout process more in his favor. Episode 118 of The Digital Agency Growth Podcast is about a vulnerable look at growing and selling an agency!

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In this episode of The Digital Agency Growth Podcast, Taylor Trusty is sharing the importance of keeping your ego in check and actionable steps you can take right now to make the buyout process easier and more profitable as the seller.

Taylor Trusty is co-founder at Signal Insights, a better way of tracking competitors used by Crayola, Nasdaq, Logitech, and Toyota Material Handling. Previously, he co-founded Blackstone Media, a digital marketing agency acquired in 2018.

In this episode, Taylor Trusty and I discuss the following:

How Taylor’s ego stood in the way of his first company’s collapse, and what he wishes he’d done differently when he ran out of money.
Taylor’s original thought process around price, and the magic he learned from a mentor that completely changed the game for his sales processes.
Why Taylor disagrees with the idea that you can separate yourself from your service-based agency and it’ll naturally grow on it’s own.
Things your agency can get beat down in price for during selling, such as the profitability of the current engagements.

This is a very vulnerable and enlightening episode, as we dive deep into some of Taylor Trusty’s learned mistakes and reflections on how things could be different.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

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