Charging Ahead: GM, Mary Barra & the Reinvention of an American Icon With Author David Welch

David Welch, the highly regarded veteran Bloomberg reporter, has written a timely and important book about how Mary Barra is leading a total makeover of General Motors. Barra's mission has been to transform GM from large and cumbersome and arrogant to a company that is lean, quick and profitable. The path to a flourishing GM, Barra believes, is total commitment to electric and autonomous vehicles, the two most transformative technologies of our era. Getting there means killing sacred cows and making tough calls. Under Barra's leadership, GM exited many markets around the world, including long-standing GM outposts in Europe, Australia, India and South Africa. This has freed up capital to concentrate investments in the all-important Ultium battery platform and Cruise, the highly innovative autonomous vehicle subsidiary based in San Francisco. Will Barra's monumental efforts to put GM on a new, winning trajectory succeed? Author Welch gives success an 80% change, provided that GM can shake an apparent generational jinx that has best the automaker since the 1990s.

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