Side Hustle Hero 22: The Easy Way To Polish Your Brand
In this episode, you'll learn no-cost DIY tips for polishing your brand, making your website more "hospitable" to potential clients, and boosting client conversion.
Sierra Janisse is a bona fide side hustle hero as she was teaching middle school full time when she started a hobby, which turned into a side hustle, but after 2 years when the income from that began to exceed her teaching income, it was time to re-evaluate.
Her side hustle has now become her full time, six figure company.
Sierra Janisse is a brand, website, and funnel designer.
In our conversation she also talks not only about her wins - but also her mistakes, how to leverage your website through 5 ways to boost client conversion (that DON'T require hiring a designer), actionable tips for email marketing and growing your list in the "age of inbox overwhelm," and clear guidance on where to start the process!
What you'll hear:
05:09 "Elementor," a long-time favourite
06:24 Balancing full-time teaching with a growing part-time side hustle
07:37 The decision to leave teaching
08:18 The mistake Sierra made that cost her money
08:45 Offering free services to build your portfolio is fine….to a point
09:45 How to raise your rates
11:20 First hires - accountant and lawyer
13:16 The importance of clear, thorough contracts
14:40 What "holistic" branding is about
15:45 How to do your own "brand audit"
18:35 Overcoming decision fatigue
19:20 5 ways to boost client conversion…that don't require hiring a designer!!!
19:50 Your website should be making you money
20:06 What is your website goal (yes, you need to have one!)
21:15 Have a call to action - and the best place to put it
22:08 Client/Website hospitality - how not to be annoying
23:20 When and how to use popups on your website
25:39 How and why to use the "3-step marketing method" on your website
27:15 Consider the traffic sources for your website
29:35 Breaking through email overwhelm - building your email list
31:10 What not to do in your emails
31:40 What (and how) to adjust if people are unsubscribing to your list
33:12 The value of storytelling in your emails…and guidance on how to do it
34:50 Where do I start??? It's not on improving your weaknesses
36:30 How to inspire yourself to take action on your big side hustle dream
Takeaway
38:30 Life is happening….now - not when the goal is achieved
39:13 The secret sauce of life
How to Connect with Sierra:
https://www.sierralindesign.com/
https://www.instagram.com/sierralindesign/
https://www.facebook.com/groups/sierralindesign
Connect with Joan:
Be on the show!