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8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs
150: How to Grow Your Business Using Facebook Live: Interview With Bedros Keuilian (Part 3)
Nov 2, 2016
In this engaging discussion, Bedros Keuilian, a renowned expert in business growth and Facebook marketing, shares his insights on harnessing Facebook Live for business success. He discusses the importance of authenticity and consistency in connecting with audiences. Strategies for engaging viewers, such as interactive Q&A sessions and personal anecdotes, are highlighted. Bedros also emphasizes the benefits of creating a public figure fan page for better engagement and the strategic use of links during broadcasts to drive visibility and sales.
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Quick takeaways
- Authentic engagement on Facebook Live thrives when blending entertainment with education, allowing creators to connect deeply with their audience.
- Strategic preparation and timing, including pre-announcements and engaging calls to action, significantly enhance audience participation and broadcast effectiveness.
Deep dives
The Value of Authentic Engagement
Facebook Live serves as a platform that allows for authentic engagement by blending entertainment and education. Instead of treating it purely as a tool for marketing, it is viewed as an opportunity to connect with an audience by sharing personal insights and experiences. This organic approach resonates with viewers, as they are more attracted to unscripted interactions similar to a reality TV show, rather than polished, rehearsed presentations. By prioritizing entertainment and genuine connection, content creators can draw in their audience while delivering valuable messages.
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