Engineering Culture by InfoQ The Human Factor in UX and Data-Driven Decisions
7 snips
Jan 31, 2025 John Heintz, a technologist and co-founder of an AI-focused product company, discusses the vital link between psychology and user experience. He highlights how understanding emotional responses to data can inform better design. The conversation dives into user-centric interface design, emphasizing the role of psychological principles and collaboration with UX professionals. He also explores the impact of 'nudges' on user decisions and suggests revisiting foundational knowledge to enhance team performance and align software with human systems.
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Data and Feelings
- Consider how data makes users feel to improve decision-making.
- Data indicating positive things should feel good, while negative data should prompt caution.
Building User Interfaces
- Understand what's important to your users, both good and bad news.
- Design UIs that convey information intuitively, appealing to fast thinking.
Engineers and UI Design
- Three engineers, including John and his co-founder, struggled to build an effective UI.
- They hired a UX group, resulting in a much better, quickly adopted system.
