Designed this way Ashwini Deshpande | Branding • Packaging Design • Business of Design
Jan 19, 2020
Ashwini Deshpande, co-founder of Elephant Design, shares her inspiring journey in the design world. She discusses how her childhood influences and education at NID shaped her creativity. Ashwini highlights key projects like Paper Boat, Tata Salt, and Organic India, emphasizing emotional branding and sustainability. She dives into the challenges of being a design entrepreneur in India, the importance of rigorous financial practices, and creating a studio culture that balances creativity with discipline. A fascinating peek into the world of design!
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Early Radio Shaped Her Confidence
- Ashwini described how early radio hosting taught her to handle live conversations and reduced interview anxiety.
- That childhood radio work influenced her comfort speaking publicly and storytelling style.
Hands-On Education Builds Design Intuition
- NID's learning-by-doing model replaced exams and encouraged self-motivation and peer learning.
- Ashwini credits tactile, hands-on craft training for deep typographic and design sensitivity.
A Class Exercise Became A Company
- A professional-practices exercise at NID prompted six classmates to plan a real design studio while still students.
- They coordinated internships to gain diverse exposure before founding Elephant Design.