Be an Unforgettable Resource to Everyone You Meet-with Erin Bradley-EP28

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Erin Bradley, author of Pursuing Freedom. Bradley’s rags-to-riches story provides many strategies for those who like to serve and build referrals. Learn her techniques for building a deep referral network that will make you unforgettable.    Episode Highlights:    Bradley was frustrated and deeply in debt when she had the idea to build a referral directory of trusted local service providers. Even when her business was at rock bottom, she found a way to pay for a coach. There’s nothing more valuable than coaching and accountability. Bradley first invested in coaching to conquer her fear of sales and to help scale her business. She needed coaching again to help her transition into her current training and coaching role. Providing a comprehensive resource list to your clients can keep you top of mind. Always leave every phone call and meeting with an action item. People want to talk about themselves. Approach conversations with curiosity so you can identify where to serve. Find the action item and follow up.  Call your database and start filling up your resource list. Vet the people on your list as you build your tribe. You’re creating a living document. Any time you feel a lull in your business, you can recreate this process. Market your yellow pages. Tag vendors when you go out with them or work with them. The biggest roadblock for someone not meeting their volume goals is simply activity. The more they see you, the more they’re going to remember you. People need to know that business will have its ups and downs. Lenders should also be consistent with past client followup. People falsely believe that everyone else is implementing strategies like this. They're not. What is the depth of your relationship with the people who are making it on to your list? Teach others to build their business by referral. You’re missing the boat if you’re simply handing out a list. Be a resource to everyone you meet.   3 Key Points: Build your referral network by providing value to the people on your vendor list. Consider the depth of your relationship with the people making it on to your vendor list. Teach others how to build their business by referral.    Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Erin Bradley on Facebook Pursuing Freedom (book) Pursuing Freedom Podcast Pursuing Freedom Episode 56 Pursuing Freedom website, Instagram The Go Giver (book) The Seven Levels of Communication (book) Build Your Tribe printable list   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group