We Are Podcast

158. The Power of Fan Engagement, Getting Intimate and Creating a Fan Base with Blair Hughes

Aug 8, 2019

40:47

The podcasting game has changed in the last decade. Engaging with listeners is so much more than just chatting via Twitter - now we need to be creative and start thinking outside the square.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Your audience plays a significant role in the evolution of your podcast, you just need to listen where they want it to go. In this episode of Should I Start A Podcast, we dial into the insightful keynote speech from Blair Hughes, at We Are Podcast. Blair is the trust building guru and fan engagement specialist at Audioboom, in Australia and New Zealand. In a past life, he was a school teacher, but now spends his days comprising innovative ways to keep audiences emotionally engaged while also coming up with solutions that generate value for listeners.

This master of engagement has created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, and many more.

In this episode of Should I Start A Podcast, Blair talks podcast monetization through fan engagement, understanding user demographics, while also giving a little insight into the world of Audioboom.

Blair shares with us: