Side Hustle School Ep. 3197 - TBT: Turning Property Management Experience Into Digital Products
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Oct 2, 2025 A former apartment manager turned her real estate expertise into a successful template shop for DIY landlords. She created a toolkit of 25 essential documents, addressing common pain points. Through strategic pricing and savvy marketing, she averages $1,500 a month, with peaks up to $3,000. Additionally, she offers consulting services to improve onboarding processes. The host also shares tips on monetizing idle spaces, like hosting on Airbnb, while emphasizing the value of serving niche markets.
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From Apartment Manager To Template Seller
- Danielle managed a 52-unit apartment and later used those systems to manage her own duplex.
- She packaged about 25 documents into templates and sold them to DIY landlords on Gumroad.
Latent Demand Among DIY Landlords
- Many first-time landlords lack basic, legal-ready operational documents and run ad-hoc processes.
- Productizing ready-to-use templates meets a clear niche need without heavy software or management fees.
Launch With Bundles And Lead Magnets
- Start with a focused product bundle and price tiers to attract different buyers.
- Use niche communities and a free lead magnet to drive initial sales and build an audience.
