Fast-paced social change calls for new approaches in corporate communication. Brands need to adapt, too: "Cultural Branding" is the buzzword of the hour. But what exactly is it all about - is cultural branding more than just hype? In this edition of our podcast the managing directors of Culture Shifts, Moritz Gaudlitz and Enno Schramm, talk about the opportunities and risks for culture brands. We also touch on topics such as Culture Shifts' past, our core values and our approach to communication, corporate culture & branding.

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