Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead.
In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financial targets, and how to leverage user-generated content to stay ahead in the DTC game.
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On this episode of DTC pod we cover:
1. Criteria for Partnering with Brands
2. Working Preferences and Company Ethos
3. Marketing Approach and Strategies
4. Creative Content and Advertisement
5. Offers and Customer Perspective
6. Lessons Along The Way
7. Practical Marketing Advice
8. The Agency and Brand Experience Transition
9. Landing Page Tactics and Paid Traffic
10. Utilizing Landing Page Tools and Influencer Outreach
Timestamps
00:00 Understanding audience crucial for effective product marketing.
07:37 Home-based brand support for seven- to nine-figure companies.
10:56 Partnerships, business growth, and brand expansion.
12:27 Proven success in US market key criteria.
16:52 Exciting growth with diverse range of clients.
21:25 Marketing strategy focuses on family and safety.
24:19 Drive traffic to specific pages for conversion.
27:48 Easy landing page creation for any employee.
31:11 Good content creators drive successful advertising strategies.
32:37 UGC and videos are harder to execute.
37:53 Simplify information for practical, successful audience engagement.
40:27 Agency work offers broader, deeper understanding of business.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
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Joel Padron - COO and Partner at Homestead Studio
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
DTC POD: How The Best Brands Are Built