336: Allergies, Sensitivities & Choice: Why Hidden Consumers Matter in Event F&B

When you've lived with food allergies, you see the world differently. Labels become puzzles. Menus become risk assessments. And too often, meals become moments of exclusion.

That's the reality Amy Graves captures in her new book, "The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers." It's more than her story—it's a call to businesses, brands, and yes, event planners, to stop overlooking the people whose choices are shaped by health concerns, allergies, and sensitivities.

Amy and I first talked last year about her journey and why she founded Hidden Consumers Consulting. Since then, she's taken her advocacy further—bringing data, strategy, and storytelling together in a book that's already creating buzz.

Why this matters for event professionals: ▶︎ Hidden consumers aren't niche anymore. They're your attendees, your sponsors, your staff. ▶︎ Inclusion isn't just about space and seating—it's about food, labels, and the confidence to eat safely. ▶︎ Thoughtful F&B isn't just hospitality—it's a business advantage.

On the next Eating at a Meeting Podcast LIVE, we'll explore what Amy has learned since we last spoke, what surprised her while writing this book, and how her insights can transform the way we think about menus, catering, and guest experience.

Because every time someone skips a meal, sits out at a banquet, or feels invisible at your event, it's a missed opportunity—for connection, trust, and belonging.

Are you ready to see the hidden consumer at your table?