The Carey Nieuwhof Leadership Podcast cover image

The Carey Nieuwhof Leadership Podcast

CNLP 631 | Dan Clark on the How to Raise More Money for Your Church from High Net Worth Donors, Why 89% of Potential Major Givers Don't Give to Their Potential To Your Cause and Scarcity v. Abundance Mindset

Feb 13, 2024
Dan Clark, CEO of Westfall Gold, shares insights on how to raise more money for your church from high-net-worth donors and why potential major givers don't give to their potential. They also discuss the difference between scarcity and abundance thinking and how leaders can become more abundance-focused. Topics include leadership, building trust, engaging high net worth donors, contrasting broke mindset with abundance mindset, engaging potential major givers, and advancing vision and kingdom through 'Project Advance'.
01:04:08

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Quick takeaways

  • Leaders should focus on cultivating relationships with potential major donors already in their donor files.
  • Leaders should prioritize wanting more for their potential donors than from them, desiring that they experience joy and blessing from making a transformational impact.

Deep dives

Opportunity in Donor Files

Many organizations have a significant opportunity to increase their fundraising potential by engaging the 89% of potential major donors who are not currently giving at a major donor level. Instead of solely seeking new major givers outside their organization, leaders should focus on cultivating relationships and making compelling cases for support to those already in their donor files.

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