CNLP 631 | Dan Clark on the How to Raise More Money for Your Church from High Net Worth Donors, Why 89% of Potential Major Givers Don't Give to Their Potential To Your Cause and Scarcity v. Abundance Mindset
Feb 13, 2024
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Dan Clark, CEO of Westfall Gold, shares insights on how to raise more money for your church from high-net-worth donors and why potential major givers don't give to their potential. They also discuss the difference between scarcity and abundance thinking and how leaders can become more abundance-focused. Topics include leadership, building trust, engaging high net worth donors, contrasting broke mindset with abundance mindset, engaging potential major givers, and advancing vision and kingdom through 'Project Advance'.
Leaders should focus on cultivating relationships with potential major donors already in their donor files.
Leaders should prioritize wanting more for their potential donors than from them, desiring that they experience joy and blessing from making a transformational impact.
Leaders should not be discouraged by a 'no' from potential donors, as it brings them closer to the 'yes' that is waiting for them.
Deep dives
Opportunity in Donor Files
Many organizations have a significant opportunity to increase their fundraising potential by engaging the 89% of potential major donors who are not currently giving at a major donor level. Instead of solely seeking new major givers outside their organization, leaders should focus on cultivating relationships and making compelling cases for support to those already in their donor files.
The Importance of Courage
Courage is a crucial trait for leaders engaging in fundraising efforts. Rejection is a possibility, but leaders should remember that it is not personal. A strong belief in the vision and mission they are stewarding will fuel their resilience and determination. Leaders should also prioritize wanting more for their potential donors than from them, desiring that they experience the joy and blessing that comes from using their resources to make a transformational impact.
Navigating Personal Conversations and Meetings
When engaging in personal conversations or one-on-one meetings with potential donors, leaders should lead with big vision, build relationships from a heart-centered approach, and use words that articulate their case for support effectively. It is essential to remember that the goal is not solely about money, but about inviting individuals to be part of a mission that resonates with their hearts. Leaders should also not be discouraged by a "no," as it brings them closer to the "yes" that is waiting for them.
Preserving Relationships after a No
If a potential donor declines to give, leaders should explore objections, seek to understand their perspective, and maintain an open line of communication. It is crucial to recognize that a no does not necessarily mean an end to the relationship. Continuing to foster the relationship and providing opportunities for involvement and engagement can lead to future possibilities.
The Power of Gathering a Community
Creating opportunities to gather donors and potential major givers can have a powerful impact. When done effectively, it helps individuals realize they are not alone in their generosity and fosters a sense of community and shared mission. Building relationships, articulating a compelling case for support, and allowing individuals to prayerfully consider their impact can result in higher participation rates and greater mission advancement.
Dan Clark, CEO of Westfall Gold, talks about how to raise more money for your church or cause from high-net-worth donors.
Dan also shares why 89% of potential major givers don't give to their potential. Plus, Carey and Dan dive into the difference between scarcity and abundance thinking and how leaders can become more abundance-focused.
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