316. How Can Lawyers Choose the Right Marketing Agency Without Getting Burned?

May 15, 2025

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In this episode of "The Free Lawyer," host Gary, a seasoned attorney with 46 years of experience, converses with Annette Choti, founder of Law Quill, a leading legal digital marketing agency. Annette shares her journey from practicing law to starting her own agency, emphasizing the importance of ethical marketing. They discuss the predatory nature of some marketing agencies and provide guidance on choosing reputable partners. Annette outlines key questions lawyers should ask potential agencies and stresses the necessity of a strong online presence. The episode offers valuable insights for lawyers to effectively market their services and grow their practices.

Annette Choti, Esq. graduated from law school 25 years ago, and is the founder & owner of Law Quill, a legal digital marketing agency. She wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. She founded Click Magnet Academy, where she has taught thousands of professionals how to leverage the LinkedIn platform to grow their business and network. Most importantly, she used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest.

Understanding Predatory Marketing (00:05:45)
Choosing the Right Agency (00:07:52)
Key Questions for Agencies (00:10:29)
Goals and Expectations (00:12:13)
Evaluating Agency Performance (00:14:37)
Guidance on Lead Conversion (00:17:04)
Understanding Client Value (00:18:05)
Holistic Business Approach (00:20:03)
Importance of Business Development (00:21:46)
Creating an Effective Digital Marketing Plan (00:22:39)
Branding Essentials for Lawyers (00:23:07)
Example of Effective Branding (00:24:01)
Building a Strong Online Presence (00:25:03)
Active Participation on LinkedIn (00:25:23)
Strategies Beyond Initial Steps (00:26:05)
Navigating Marketing While Practicing Law (00:26:45)
Importance of Digital Marketing for Referral-Based Lawyers (00:27:22)
First Steps for Growing a Law Practice (00:28:57)
Investing in Marketing for Growth (00:30:02)
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