As strategists and designers, we often facilitate gatherings of stakeholders with a variety of priorities and approaches.
There can be a temptation in such groups to leap into action and start building solutions and creating content right away.
A good facilitator like Adam Lawrence can redirect this natural human enthusiasm to bring focus to our equally natural curiosity and humility, which almost always results in better products that address customers' actual problems.
https://ellessmedia.com/csi/adam-lawrence/
Content Strategy Insights