Brian Smith, is the founder of Ugg, one of the biggest global footwear brands. He is back on the show for a second time to discuss his pivot out of public speaking in the wake of the pandemic, and his latest start-up; we also discuss key lessons from Brian's book, The Birth of a Brand; his experience navigating through recessions; why Brian ultimately decided to sell UGG in 1995, and more. "It takes a societal shift to build a billion-dollar company"
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