This Week in Startups Google AR, Peloton pullback + David Friedberg: Cana, the first molecular beverage printer | E1365
David Friedberg joins to discuss The Production Board's latest company, Cana, which is making, the world's first molecular beverage printer. But first Jason and Molly break down some news. Google is reportedly working on an AR headset (2:15) and Peloton trying to improve their bottom line by raising prices and reportedly halting production and trimming headcount (18:54).
Then, David joins to chat about how his company Cana could totally remake the beverage industry with a device reminiscent of Star Trek's Replicator (36:57). You will learn:
1. How humans perceive taste.
2. How The Production Board incubates deep tech companies and evaluates if science is ready to be commercialized.
3. The way the Cana device will be able to recreate any beverage on demand.
4. Which types of beverages will be practical first.
Check out Cana: https://www.cana.com/vision
(00:00) Jason and Molly intro the show
(02:15) Google is building an AR headset
(10:19) Linode - Apply to their Rise program for founder-led, early-stage startups and get 3 years of discounts at https://linode.com/twist.
(11:33) The killer app for VR Goggles
(13:30) Over-under on when tech-savvy will use a headset daily
(18:55) Peloton's stock is down massively
(22:45) RealGoodFoods - Go to https://realgoodfoods.com and use code TWIST for $15 off!
(24:15) Peloton's cost cutting measures
(30:34) Jason's product requests for Peloton
(33:18) Molly and Jason discuss David Friedberg's new company
(35:53) Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist
(36:57) Interview - David Friedberg brings his company out of stealth
(38:05) Impacts of the All-In podcast on Friedberg's business
(42:09) The Production Board history and structure
(45:51) How The Production Board evaluates its projects
(49:05) The inefficiency of how humans make and consume products
(51:55) The story of Cana
(57:16) What beverages are easiest to print molecularly
(1:00:00) How the machine uses 80 flavor compounds
(1:02:13) Celebrity beverages, form factor and timeline
(1:07:42) Cana's R&D cycle
(1:13:57) The vision for the company