Matt Green, Co-Founder and CRO of Sales Assembly, shares the company's founding story, the keys to a great sales training program, plus the biggest sales skills most teams are missing today.

Some of today's best companies started over a cup of coffee.

That's how Matt Green and his co-founder, Jeff Rosset, started Sales Assembly – the go-to sales resource for some of the world's best B2B tech companies.

Matt joins Alex this week to share the growth story of Sales Assembly, including:

• why they pivoted from role-backed to skill-based training
• what today's most successful sales leaders are talking about
• the 2 biggest skills that sales teams are missing
• the most common struggles he sees with new sales leaders
• his advice for selling through champions