Cultivating an efficient GTM engine (with Sam Jacobs, Founder & CEO of Pavilion)

Oct 5, 2023

50:12

How do you cultivate an efficient GTM engine? And what has Sam learned from building Pavilion and the community?

In the episode, we get into:

(00:00) - Introduction
(05:48) - Culture and challenges
(09:40) - The curated signs of an efficient gtm engine
(16:29) - AEs = more revenue?
(19:42) - Why sales gets all the love
(24:28) - Alignment
(30:48) - Free money created bad behaviour
(32:32) - Going broad vs specific (TAM)

You can check out GTM23 here and Pavilion here.

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