In this extensive session with Rita McGrath, Aiden explores the timeless insights of McGrath's book on embodying an entrepreneurial mindset in businesses. McGrath emphasises the importance of continuous innovation, exploiting new opportunities, and building new competencies to stay competitive. The conversation covers key concepts like the significance of key ratios, creating new competence, understanding consumption chains, and the necessity of political savvy within corporate innovation. McGrath also introduces practical tools and frameworks for evaluating opportunities, managing resources, and adapting execution strategies. The dialogue includes examples like Amazon's innovation in delivery systems and Procter & Gamble's ventures, illustrating the application of these concepts in real-world scenarios. McGrath provides advice on overcoming common challenges in innovation, such as attracting the first few customers and navigating corporate politics effectively.

00:00 Welcome & Introduction to Timeless Business Frameworks

00:36 Exploring the Entrepreneurial Mindset and Innovation

02:03 Key Ratios: The Secret to Competitive Advantage

06:15 Stratification Mapping: Unveiling Business Asymmetries

08:39 The Art of Championing Innovation Within Corporations

15:16 Navigating Corporate Politics for Innovation Success

23:13 Asset Parsimony: Thriving with Limited Resources

25:40 Real Options Reasoning vs. Net Present Value

31:24 Exploring the Ecosystem of Options

31:56 The Future of Remote Work Technologies

32:31 Investing in Positioning Options

33:51 Scouting and Stepping Stones: Navigating Uncertainty

35:09 Leveraging RFID Technology: A Case Study

38:05 Resource Allocation and Organisational Structures

42:17 Competitive Insulation and the Direct-to-Consumer Boom

46:22 Adaptive Execution and Discovery Driven Growth

54:22 Understanding Customer Consumption Chains

58:20 Concluding Remarks and Additional Resources

Find Rita: www.RitaMcGrath.com