It was 1998 and internet mania was in full swing. Fueled by the fear of missing out on the next big e-thing, freewheeling venture capitalists and speculators poured money into companies that appeared only tangentially internet-related. Entrepreneurs responded in kind, many going so far as to add “.com” or some techy sounding prefix like “e-“ or “net-“ to their company’s name in the hopes of attracting attention from internet-obsessed investors.
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