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Maha Gondal discusses the growth of the modest fashion industry, the reasons behind its popularity, and the challenges faced by brands trying to capitalize on the market. The episode explores how modest fashion is evolving beyond faith-based choices and gaining recognition from leading brands.
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Quick takeaways
- Modest fashion appeals to a wider audience beyond religion, embracing diverse styles and trends globally.
- Social media influencers play a crucial role in promoting and popularizing modest fashion brands.
Deep dives
Growing Popularity of Modest Fashion
Modest Fashion Week in Istanbul will feature diverse designers showcasing trends aligning with the growing popularity of modest fashion, a style covering up while staying trendy. Modest fashion transcends religious boundaries to appeal to a wider audience, including postpartum women and professionals, driving rapid industry expansion particularly within Gen Z in Western markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode