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Full disclosure: this week’s guest is a close friend of mine. Lauren MacCallum is a writer, broadcaster and activist who has the type of plates-in-the-air career that is very common in the action sports and outdoor industry.

We’ve been friend for years, and she’s someone I can always rely on to provide some much-needed perspective. In this way, this chat is just an extension of the type of freewheeling, no-stone-unturned conversation I always have with this absolute force of nature.

Lauren is a brilliant conversationalist, with a considered, compassionate take on activism born from her own experience and years of hard work and research.

For Lauren, community is key. It is at the root of her beliefs and the thread that links all her work, whether as General Manager for Protect Our Winters UK or through her work as a writer and broadcaster.

Above all, Lauren’s personal experiences and insights make her the type of progressive, none-judgemental leader we need at this time, particularly as the last months have revealed such a vacuum of leadership at the heart of our industry.

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Thanks to Matt Ward for the theme tune, and to my editor Fina Charleson.

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