Jon and Peter explore a deceptively simple but powerful concept: architecting how work gets done. Inspired by Profit Coach and shaped through years of trial and error, it’s more than systems and tools - it’s about intentionally designing workflows that enable scale, accountability, and freedom.

They start by defining what “done” looks like, then dive into tools like swimlane diagrams, task maps, and online forms - essential for hiring, training, delegation, and AI. Leverage doesn’t begin with tech - it starts with basics, like removing your phone number from the website so work flows through systems, not you.

Peter adds “policy courage”: the discipline to enforce structure, like requiring form submissions over ad-hoc emails. It’s inconvenient short-term, but essential for long-term capacity. They share examples - from refund forms to recruiting flows - showing how small workflow improvements compound into major gains.

This isn’t micromanagement - it’s about designing with intention, delegating clearly, and leading boldly.

TIMESTAMPS
(01:00) What “Architecting the Work” Really Means
(03:05) Defining Done: Why Ambiguity Breaks Everything
(13:27) Forms: The Most Underrated Business Tool
(27:12) Swimlanes, Task Maps, and Trigger Discipline
(37:57) The E-Myth, WhisperFlow, and Tools of Scale

45: Small Gods Pt. 3 (Wake Up, Geeple)