E174 - Transition from CMO to CRO to President featuring Dave Grant, President of Nasuni

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave Grant, President of Nasuni, to discuss his impressive career trajectory from CMO to CRO and now President. Dave shares his journey, key insights, and the importance of a holistic go-to-market strategy. The conversation covers the role of rev ops, the importance of a strong corporate culture, and the significance of balancing short-term execution with long-term strategy. Key takeaways include leveraging sales and marketing symbiosis for better outcomes, focusing on transparency within the company, and the value of building a supportive network. Notable quotes from industry leaders highlight Dave's unique blend of strategic and tactical skills. This episode is sponsored by Sandler and Sales Community.

KEY TAKEAWAYS

• Career Progression: Understand the key skills and mindset shifts necessary to transition from a CMO to a CRO and ultimately to President.
• Sales and Marketing Alignment: Learn about the importance of integrating marketing efforts with sales to ensure cohesive go-to-market strategies and successful outcomes.
• Company Culture: Discover how Nasuni's transparent and team-oriented culture contributes to its success and employee satisfaction.
• Strategic Partnerships: Gain insights into how Nasuni leverages partnerships with hyperscalers and channel partners to enhance its market presence and drive growth.
• Challenges and Opportunities: Hear about the challenges in brand awareness and the strategies Nasuni employs to overcome them and capitalize on its market potential.

QUOTES

• Dave Grant on Team Dynamics: "I think team translates into what goes on in the workplace. As long as you're a good teammate, most of it, the rest of it plays out."
• Randy Seidl on Marketing Metrics: "MKLs are great, but what's it doing to turn into an SQL and something that's really trying to add value?"
• Dave Grant on Company Culture: "Paul Flanagan puts it best when he says you take care of your employees. They take care of customers and everything else follows."
• Dave Grant on Nasuni's Growth: "We believe we have the potential with the addressable market we have in front of us... We can be a standalone publicly traded company."

Find out more about Dave Grant through the link below:
https://www.linkedin.com/in/dgrant4/

This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.