#260: Commitment Versus Interest (Business Genius, Chapter 2)

Let's dive into the second chapter of my newest book, Business Genius!

In the chapter, I share how I went from refusing workouts longer than 45 minutes to crossing the finish line of my first Ironman in 12:47:16. My transformation wasn’t about suddenly becoming interested in endurance sports—it was about commitment, surrounding myself with the right coach, investing in the right equipment, and showing up even when it was uncomfortable.

I connect that journey to entrepreneurship. So many business owners pour everything into their business—money, time, energy—yet stop short of success by cutting corners: DIY bookkeeping, avoiding experts, skipping hard conversations, and chasing vanity metrics. It’s like training for an Ironman but only doing 90% of the workouts: enough to be miserable, not enough to finish.

My message is simple: stop playing business and fully commit. Go all in, invest in what matters, face the hard stuff, and set yourself up to succeed. If you’re ready to commit, I’m ready to walk you through the steps that lead to real results.

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