In this episode of the UX Fika podcast, I sit down with Josh Clark and Veronika Kindred from Big Medium — design leaders and co-authors of the upcoming book Sentient Design.

We talk about what it’s like to work and write a book together as father and daughter, and how that partnership has shaped both their working relationships and their ideas about what design needs next. They share how Sentient Design frames AI not just as a tool for efficiency, but as a new design material — one that lets us create experiences that are intelligent and radically adaptive.

We explore the concept of “practical magic,” why sometimes wheels on a suitcase are enough, and when it’s worth reaching for the flying version. Josh and Veronika also walk through some of the 14 new patterns they’ve identified for AI experiences, like the “Pinocchio” pattern. We talk about the future of interfaces, navigating characters and relationships with AI and LLMs, and what all of this means for the future of design teams, businesses, and everyday products.

It’s a conversation about invention, responsibility, and designing futures that are as humane as they are intelligent. And it’s one to watch, as they share a few examples.

Plus:

☕️ Why cinnamon roll is Veronika’s go to fika and home made turkey sandwich is Josh’s

⭐ Why “If it passes me, it wasn’t meant for me” is Veronika’s advice and “You have time” and “You are not your work” is Josh’s

What we cover:

02:30 Introduction and Family Dynamics05:23 Veronika's Journey into Design08:20 Navigating Family and Professional Relationships11:24 The Book Writing Process14:21 Sentient Design: Concept and Challenges17:16 Future-Proofing Design in a Rapidly Changing Landscape20:11 The Role of AI in Design23:08 Magic and Practicality in Design26:16 AI as a Design Material28:56 The Importance of Intent in AI Interfaces32:03 Cultural Shifts in AI Adoption34:48 Balancing AI Innovation and Responsibility37:52 Design Patterns for AI Integration48:16 The Value of Sketching in Design50:54 The Shift from Tool-Based Design to Conceptual Thinking52:12 AI-Mediated Design: A New Era of Innovation54:46 Radically Adaptive Experiences in Design58:35 The Future of Interfaces and User Experience01:02:27 Navigating Relationships with AI and LLMs01:11:35 The Impact of AI on Future Generations01:18:04 Life Lessons and Reflections on Growth

Where you’ll find Josh & Veronika:

Big Medium
Sentient Design book info
"A Little Big Medium" our occasional email newsletter
Veronika Kindred on LinkedIn
Josh Clark on LinkedIn

Where you’ll find Anna & UX Fika:

The Real Reason Joseph Was Afraid To Take Mary Into His Home