New Google & Roku Streamers, Disney Paid Sharing, FAST Metrics, Netflix Sports
Sep 27, 2024
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Google and Roku have launched new streaming devices, igniting competition in the market. Disney's new paid sharing policy limits access outside households, raising eyebrows on subscriber retention. Netflix is venturing into the sports arena, exploring live rights as industry dynamics shift. Meanwhile, FAST viewing metrics are being scrutinized, with efforts to improve transparency in data sharing among services. Insights on subscription strategies and consumer preferences add to the lively discussion.
Google and Roku's new streaming devices, priced at $99.99, enhance performance with faster processors and increased storage, raising market standards.
Disney's new paid sharing policy for Disney Plus aims to curb password sharing while facing potential challenges in subscriber retention amidst rising prices.
Deep dives
New Streaming Devices from Google and Roku
Google and Roku have both released new streaming media players that cater to the evolving needs of consumers in the digital content landscape. Google's device boasts a processor that is 22% faster than its predecessor, with doubled RAM and increased local storage, enhancing app performance and loading times. Meanwhile, Roku's upgraded player mirrors these advancements, including its own advanced remote that features a customizable button for quicker app access. Both devices are priced at $99.99 and aim to set a higher standard in the streaming player market, encouraging competition and innovation among streaming service providers.
Disney's Paid Sharing Policy
Disney has implemented a new paid sharing policy for Disney Plus, disallowing password sharing outside of a subscriber's physical residence. This initiative mirrors Netflix's approach to limiting account sharing, as Disney Plus subscribers can now add extra member profiles for an additional monthly fee. This change coincides with an impending price increase for Disney Plus subscriptions, raising concerns about its potential impact on subscriber churn rates. The strategy reflects a balancing act for Disney as they navigate profitability challenges amidst a competitive streaming environment, especially with significant competition from established players like Netflix.
Standards for FAST Channel Measurement
A new initiative aimed at establishing standardized measurement for FAST (Free Ad-supported Streaming TV) channels was introduced at the OTTX Summit. Spearheaded by WIP Media, the Fast Transparency Leadership Initiative seeks to aggregate viewing data to allow industry players to compare their channel performance. However, challenges such as variability in participation from larger providers who may be reluctant to share data, concerns over self-reported metrics, and contractual restrictions on data sharing may hinder its effectiveness. Despite these obstacles, the initiative highlights an essential industry need for transparency and performance accountability within the rapidly expanding FAST market.
Google and Roku released new streaming media players, Disney rolled out paid sharing, Netflix is dabbling in sports, and a new initiative to measure FAST viewing has been launched.
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