GTM Disrupted with Mike Smart cover image

GTM Disrupted with Mike Smart

Account-Based Marketing (ABM) Practices that Get Results

Aug 23, 2023
39:13

GTM Disrupted host Mike Smart gets a chance to talk go-to-market, ABM and customer growth practices with Adam Turinas, CEO & Founder of Health Launchpad a health tech marketing consultancy. His new book “Total Customer Growth” outlines how to use ABM to impact topline results. Adam reveals how several health tech companies have benefited from ABM by adopting concepts including precise targeting, personalized engagement and sales development (SDR) buy-in.

Key take aways from this episode include:

1. How to break marketing lead MQL addition

2. Implementing ABM at any size company

3. Identifying and tracking Key ABM metrics

4. Achieving Total Customer Growth through account-based experience (ABX)

Mike and Adam discuss the key concepts of his book. Adam shares his career journey from advertising executive to health tech entrepreneur and marketing expert.

Adam’s Bio

Adam Turinas is a long-time technology marketing leader and entrepreneur. Adam spent two decades marketing for Dell, IBM, Bank of America and dozens of other major marketers. In 2012 he founded, grew and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that is teaching clients how to use ABM.

To Learn more about Adam to go -- https://www.linkedin.com/in/adamturinas/

Learn more about Health Launch Pad at https://healthlaunchpad.com/

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode