Today, we speak with Monica Chen, the Executive Director of New Roots Institute, formerly Factory Farming Awareness Coalition.

We speak about several big topics:

Theories of change for the animal advocacy movement
Why collaboration between organisations isn’t always easy,
The importance of focusing on changing culture and social norms
The difficulties around management and organisational leadership, as well as some lessons Monica learnt along the way

Monica is an inspiring organisational leader who spends lots of her time thinking about what can benefit the movement as a whole so it was a real pleasure to speak with her about these topics.

Resources from our conversation:

ACE 2023 Recommended Charities
New Roots Institute strategy and theory of change
Washington Post poll on climate solutions
Naito, Rumi, Jiaying Zhao, and Kai M. Chan. “An Integrative Framework for Transformative Social Change: A Case in Global Wildlife Trade.” - Link
Forge organizing articles:
- Maurice Mitchell: Building resilient organisations
- How not to dismantle white supremacy
New Roots Institute website

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