
Sound Investing Chris & Paul October 2025 Q&A: Best-in-Class ETFs, Equal-Weight vs. Cap-Weight, and How Much Small-Cap Value?
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Oct 15, 2025 Chris Pedersen, an investment strategist known for simplifying portfolios, joins to explore essential investing concepts. He discusses the benefits of factor-tilted ETFs and the impact of equal-weighted versus cap-weighted funds. Chris reveals how to determine the right allocation for small-cap value based on investor temperament. They also delve into the critical need for tax efficiency in ETFs and the importance of viewing stocks as ownership in companies, emphasizing a long-term perspective over speculation.
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Longtime Mentors Shaped His Approach
- Paul Merriman credits Tom Cock and others as long-term mentors who shaped his public teaching and advisory work.
- He describes Chris Pedersen as a younger mentor who helped simplify complex multi-fund strategies into practical two- and four-fund solutions.
Choose Funds By Factor Exposure And Efficiency
- Look for funds that deliver proven factor exposures (size, value, quality, profitability, momentum) and low cost.
- Also weigh turnover, tax efficiency, number of holdings, and consistent management when choosing ETFs.
Use Long Timelines And Rolling Periods
- Financial truths emerge over decades, so evaluate premiums using long rolling periods rather than short windows.
- Understanding underlying reasons (reversion to the mean, growth potential of smaller/cheaper companies) increases confidence in factor tilts.

