How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.

Episode Highlights:

[01:16] Google's Algorithm Updates and the Changing SEO Landscape Over Time
[11:00] The Challenges and Opportunities of Content Creation in the Age of AI
[18:13] From Black Hat Tactics to Trustworthy Content
[29:05] Topical Authority As the New SEO Playbook
[35:48] Brands Need to Focus on Owning a Niche

If you enjoyed this episode, make sure to subscribe, rate, and review on:

Apple Podcasts: https://apple.co/45vJZrS

Spotify: https://spoti.fi/4enKJU2

Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang