John Ourand, a sports media expert, delves into the biggest NFL storylines for the upcoming season, including Tom Brady's new role in broadcasting and the impact of Netflix on NFL viewership. Peyton Manning joins to discuss his thoughts on the evolving sports media landscape and his journey post-retirement. They explore how politics and new platforms influence fan engagement. Plus, a sneak peek at John's new podcast, featuring more insights from Manning.
The NFL faces potential viewership declines this season due to political events and programming changes from a prior writers' strike.
Tom Brady's transition to broadcasting brings high expectations regarding his charisma and engagement ability, unlike Peyton Manning's successful media strategy.
Deep dives
NFL Viewership Trends and Election Impact
NFL viewership typically declines during election years, with historical instances showing this trend correlating with political events. It was noted that while the NFL dominates TV ratings, particularly having many of the top viewed shows, any drop in numbers prompts significant concern within the media landscape. Additionally, this season, the NFL may experience viewership challenges due to programming changes resulting from a prior writers' strike. Specifically, the shift of Monday Night Football from simulcasting on ABC back to being exclusive to ESPN is anticipated to contribute to a decrease in audience numbers.
Tom Brady's Uneasy Transition to Broadcasting
Tom Brady is set to enter the broadcasting arena with a staggering contract that raises high expectations for his performance. Despite his immense football legacy, there are concerns about his charisma and potential to engage audiences effectively. Comparisons to past player-turned-broadcasters highlight mixed results, as former athletes have varying degrees of success in the booth. Observers are eager to see if Brady's extensive football knowledge and experience will translate into compelling commentary, especially considering the public's fascination with his persona.
Peyton Manning’s Media Innovations
Peyton Manning's journey in media highlights his strategic approach to television presence and content creation following his football career. He chose not to rush into a front office role or traditional analysis, instead waiting to see what opportunities would arise, as advised by his former coach Tony Dungy. Manning capitalized on his success by creating unique content, notably the 'ManningCast,' and developing a production company to expand his influence. His ability to engage with audiences and convince high-profile athletes to participate in his projects indicates his strong standing in the fragmented media landscape.
John Ourand swings by the pod to chat with Peter Hamby about the biggest storylines set to dominate this NFL season, from Tom Brady in the broadcast booth to the NFL’s Netflix debut. Plus, they discuss John’s new podcast, The Varsity (which debuts today!), and his inaugural interview with Peyton Manning.
Sign up for The Varsity at - https://podcasts.apple.com/us/podcast/the-varsity/id1762692129