Ep 20: How to be a Great Husband with Brian Page

Oct 10, 2025

Brian Page, a personal finance educator and founder of Modern Husbands, explores the evolving dynamics of household management. He highlights how shared domestic labor boosts marital satisfaction and personal happiness for men. Delving into the Fair Play system, he outlines efficient task ownership and emotional labor's significance in relationships. The impact of societal expectations on masculinity, the importance of open financial discussions, and strategies for teaching children about money values are also key topics, all aimed at fostering happier family lives.

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ANECDOTE

A Google Search Became Modern Husbands

Brian Page left a career to support his wife's and then Googled "how do you be a great husband" during the pandemic.
That search and experience led him to start Modern Husbands to learn home management.

INSIGHT

Shared Labor Boosts Men's Happiness

Men report bigger happiness gains when they share household labor, including more frequent sex and greater marital satisfaction.
Brian Page says shared domestic work helps men be their authentic selves and boosts life satisfaction.

ADVICE

Own Tasks End-to-End

Own tasks from conception through execution to remove mental load and avoid nagging.
Agree a minimum standard of care and let each owner run their tasks without micro-managing.

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Check out Modern Husbands https://www.modernhusbands.com/

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Keywords

household roles, domestic labor, marital satisfaction, Fair Play system, emotional labor, financial conversations, parenting, money values, relationship dynamics, pandemic impact

Summary

In this conversation, Brian Page discusses the evolving roles of men and women in household management, particularly in the context of the pandemic. He emphasizes the benefits of shared domestic labor, including increased marital satisfaction and personal happiness for men. The discussion also covers the Fair Play system, which aims to create efficiency in household tasks, and the emotional dynamics that arise from managing a home. Additionally, the conversation touches on the importance of financial discussions in relationships and how to teach children about money and values.

Takeaways

Shared household labor leads to greater marital satisfaction.
Men report higher personal happiness when involved in domestic tasks.
Being a domestic safety net allows for authentic self-expression.
Understanding emotional labor is crucial for efficient household management.
The Fair Play system promotes equitable task ownership in homes.
Financial discussions should happen when emotions are low for clarity.
Teaching children about money can shape their values and character.
Regular money dates can help couples manage finances better.
Appreciation for each other's contributions is vital in relationships.
Navigating household roles requires open communication and empathy.

Titles

Redefining Masculinity in Domestic Spaces
The Joy of Shared Household Responsibilities

Sound bites

"You can't weaponize this either."
"Use money to shape who they are."
"Always start with the good stuff."

Chapters

00:00 Embracing Change: The Empty Nester Transition
03:34 The Birth of Modern Husbands: A Personal Journey
06:01 The Benefits of Shared Household Responsibilities
08:06 Understanding Domestic Labor: Mental Load and Efficiency
10:44 Navigating Societal Expectations: The Financial Provider Dilemma
12:52 Fair Play: A System for Equitable Household Management
15:42 Emotional Labor and Relationship Dynamics
17:56 The Importance of Appreciation in Relationships
20:51 Negotiating Household Standards: Finding Common Ground
23:33 The Evolving Role of Men in Domestic Spaces
32:03 Navigating the Messy World of Caregiving
34:20 Balancing Relationships and Parenting
36:31 Practical Tips for Couples with Young Kids
38:07 Understanding Perpetual Arguments in Relationships
43:32 The Economics of Caregiving and Financial Decisions
53:33 Learning Through Conflict and Money Conversations