The MAD Podcast with Matt Turck Empowering Millions of Creators with AI Video Editing | Gaurav Misra, CEO, Captions
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Feb 20, 2025 
Gaurav Misra, CEO of Captions, leads a company that empowers over 10 million creators with AI-driven video editing tools. He discusses how AI is revolutionizing video production, making it accessible for all. Gaurav shares the strategic vision that birthed Captions, differentiating it from giants like Adobe and Capcut. He highlights challenges in AI video editing, the importance of user experience, and the potential of AI to democratize content creation. Dive into the unique advantages of building such a startup in New York's flourishing tech scene.
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Finding Viral Ideas
- To find good startup ideas, search for trends on platforms like TikTok.
- Look for things that resonate with people and have viral potential.
Captions' Viral Launch
- Captions' initial app, focused on automated transcription, was built in a weekend.
- It gained unexpected virality overnight, reaching the App Store's top 30 without marketing.
Focus on Talking Videos
- Existing text-to-video AI models primarily generate silent, B-roll footage.
- Captions focuses on "talking videos," recognizing the importance of dialogue in storytelling.