As founder of Moms Demand Action — the nation’s largest grassroots movement against gun violence — author Shannon Watts has helped thousands of women find their voice and take action. In her new book, Fired Up, Watts outlines a practical and inspiring framework for reigniting purpose, confidence, and ambition. With real-life stories from women across generations and backgrounds, Fired Up offers tools to help readers identify what sparks them and live with greater intention and impact.

Watts seeks to challenge the negative narrative that many women hold, asserting that empowerment begins where expectations end. In a world that often pressures women to shrink themselves, choosing to embrace desire and step outside prescribed roles becomes a powerful, even radical, act.

Shannon Watts is the founder of Moms Demand Action, the nation’s largest grassroots group fighting against gun violence. Known as the ‘summoner of women’s audacity,’ she spent more than a decade leading one of the world’s largest field experiments for mobilizing women. She has been named one of TIME’s 100 Most Influential People, a Forbes 50 over 50 Changemaker, and a Glamour Woman of the Year. She is an active board member of Emerge America, one of the nation’s leading organizations for recruiting and training women to run for office. She is the author of the 2019 book Fight Like a Mother, and she writes regularly for Substack and outlets like The Washington Post, Elle, TIME, and more.

Brooke Baldwin is a TV host, award-winning journalist and bestselling author. She writes a weekly Substack entitled “Unraveling, with Brooke Baldwin.” It’s inspired by her bombshell first person essay published in Vanity Fair entitled: “Leaving CNN Was How I Found My Voice.” For more than a decade, Brooke anchored her own live daily news show on CNN and was renowned for her versatility, authenticity, and humanity at the news desk. After CNN, Brooke hosted a popular social experiment show on Netflix called The Trust. Brooke is the author of the bestselling book Huddle: How Women Unlock Their Collective Power, redefining the word ‘huddle’ to explore how women lean on one another to provide support, empowerment, inspiration, and the strength to enact meaningful change. Brooke now lives in Los Angeles after a ten-year run-in New York City. She is a proud graduate of the University of North Carolina at Chapel Hill.

Buy the Book Fired Up: How to Turn Your Spark into a Flame and Come Alive at Any Age (Hardcover)

Elliott Bay Book Company

Ep. 29: Should prisoners have to do their own dental work?