Episode 51: Lead user Innovation with Frank Piller

Oct 9, 2023

01:07:23

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Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation” award from Harvard Business Review and McKinsey. He previously worked at the MIT Sloan School of Management before becoming a professor in Aachen where he is now the Head of Chair of the Institute for Technology & Innovation Management. Frank habilitated in 2004 on Open Innovation and User Innovation at the TUM Business School in Munich, where he headed the research group “Customer Driven Value Creation”. I got to know Frank and his work in more detail by going through the Micro Master Program at the RWTH on “Managing Technology and Innovation: How to deal with disruptive change” which I can only recommend. All this screams for having him on the podcast and not lastly because in that course he mentions his appreciation of the Jobs-to-be-done approach which is something of a household philosophy here at the Product Quest Podcast.

Here are the additional links that we talked about:

Lead User Method:

https://evhippel.mit.edu/teaching/

Lead user input and cocreation for innovation:

https://sloanreview.mit.edu/article/reducing-the-risks-of-new-product-development/

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1975523

Paper on AI and innovation and the double diamond model:

https://onlinelibrary.wiley.com/doi/full/10.1111/jpim.12656 (free download)

Self Driving Chemical Labs

https://www.matter.toronto.edu/basic-content-page/ai-for-discovery-and-self-driving-labs

https://www.nature.com/articles/s44160-022-00231-0

The Nature article with the material science experiment I described: