Navigating Napa’s Past and Future: Eric Titus on Tradition, Innovation, and Titus Vineyards

Apr 21, 2025

Ask episode

Chapters

Transcript

Episode notes

On this episode of Beats Vines & Life, host MJ Towler welcomes Eric Titus, general manager and vineyard operations manager at Titus Vineyards.

With deep roots in Napa Valley's wine country, Eric shares the fascinating story of his family's legacy—from growing up in Sonoma with his three brothers, to earning his doctorate in biology, and working around the world as a marine biologist and environmental consultant before coming home to join the family business.

They reminisce about rural childhood adventures, family traditions, and the evolution of Sonoma and Napa from small towns to world-renowned wine destinations.

Eric drops knowledge on the art of winemaking, from the secret splash of Viognier in their Sauvignon Blanc to his mission of reviving Merlot and championing classic varietals like Petite Verdot and Zinfandel.

But this isn’t just a podcast about wine—it’s a conversation about life paths, family values, history, and all the unexpected turns that can bring someone back to their roots.

Whether you’re a passionate wine lover, a fan of rich storytelling, or just here for the laughs, you’ll appreciate this deep and entertaining dive into the world of wine, Napa Valley culture, and what it means to keep tradition alive in a changing world.

Pour yourself a glass as Eric and MJ dig into multi-generational tales of migration, resilience, and entrepreneurship that shaped Titus Vineyards.

A Massive THANK YOU to ERIC TITUS!!!

For more information about Titus Vineyards click the link!!

Follow Titus Vineyards on IG!

____________________________________________________________

Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.

For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com

Follow MJ @blackwineguy

Follow Beats Vines and Life @beatsvinesandlife

Thank you to our sponsor, The Best Shake Ever. Fuel Your Body, Elevate Your Life with Shakeology! Looking for a delicious, nutrient-packed shake that supports your health and wellness goals? Shakeology is your all-in-one superfood solution! Packed with premium proteins, fiber, probiotics, antioxidants, and essential vitamins.