Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures.

In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch.

Topics we cover:

(2:16) – TinySeed Tales Season 4 with Colleen Schnettler
(3:57) – Custom reporting in Laravel and Rails
(7:05) – Becoming an “atypical founder”
(14:11) – Entrepreneurship as a military spouse
(16:17) – Motivations for joining TinySeed
(19:15) – A recent low point, and high point in the business
(25:00) – Big plans and risky moves ahead

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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