Crunching the right numbers 

Sarah Dobek, President and founder of Innovatus Consulting, shares her insights into modern accounting practices. She emphasizes the importance of selecting the right key performance indicators (KPIs) for growth. Real-time data is crucial for effective decision-making, outweighing outdated historical metrics. Dobek discusses the need for data-driven strategies to foster innovation, highlighting how firms can evolve by tracking sales metrics and leveraging technology. She also addresses the challenges of data management and the transformative role of AI in enhancing performance analysis.