Franchise Secrets Podcast Single Unit vs Multi-Unit: The Profit-First Mistake That's Stealing Your Freedom
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Jan 27, 2026 Hunter Mitchem, a multi-unit franchisee and entrepreneur who scales wellness brands while running HVAC and real estate investments. He discusses the profit-first trap that traps single-unit owners. He explains using real estate and banking to fuel rapid expansion. He shares why overhiring, delegating, and a multi-brand approach unlocked fast growth.
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From Aerospace To Wellness Franchising
- Hunter left aerospace after multiple exits to build a wellness franchise platform with his wife and partner.
- By late 2023 they planned 17 locations across Sweathouse and Face Foundry.
Leverage Real Estate To Finance Growth
- Build real estate equity and a bank relationship before rapid franchise expansion.
- Hunter used refinances and a local bank to fund 16 openings in 24 months.
Accept Location Variability
- Expect variability: not every location will perform equally.
- Hunter notes 70–80% will do well while others will trail, and planning must account for that.