Promoting Community Businesses

The episode highlights a segment dedicated to supporting listeners who own online businesses by allowing them to promote their holiday gift items on air. This initiative, known as 'Shop Listener', encourages listeners to call in and showcase their products, fostering a sense of community among WNYC supporters. By promoting businesses owned by their audience, the show aims to give back to those who contribute during fundraising drives, reinforcing a bond between the station and its listeners. Participants can also list their businesses on the WNYC website, creating a platform for further visibility and engagement.