We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.

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Full Episode Details

We love when things come full circle on Social Pros!

On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!

Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.

He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.

Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!

Oh, and there’s plenty of Jay Baer-isms too!

In This Episode:

0:00 – Introduction
4:43 – Introducing Jay Baer
6:25 – What Jay is up to now
11:03 – Download Jay’s report, The Time to Win
11:50 – Unpacking social customer care in 2023
14:42 – Benefits and drawbacks of live chat
19:22 – How social pros can enact his advice
25:06 – Future book plans
27:09 – Jay’s foray into creating tequila content
30:20 – What he’s learned from working with brands
33:46 – Coping with shadow banning on social
35:29 – How can creators take control of data?
37:46 – Trademark Jay Baer-isms!
38:59 – Jay Baer’s final two!
42:41 – Outro

Resources

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Que vamos a terminar con el petróleo mañana es una caricatura: Susana Muhamad