The PolicyViz Podcast Mastering the Art of Executive Presence with Dr. Laura Sicola: Transforming Technical Expertise into Compelling Communication
Nov 20, 2024
Join Dr. Laura Sicola, a cognitive linguist and communications expert, as she dives into the art of effective presentation. She discusses the 'expert’s curse' and how technical professionals can enhance communication by tailoring their messages for broader audiences. Learn about the significance of storytelling to establish executive presence and build rapport. Dr. Sicola also shares practical tips on slide design, vocal delivery, and audience engagement, helping listeners convey complex ideas clearly and compellingly.
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Break The Expert's Curse
- The longer you work in a field, the more you suffer the "expert's curse" where intuition hides what's obvious to others.
- Dr. Laura Sicola warns experts must translate their knowledge so audiences can actually understand and act on it.
Use The Three C's Framework
- Command the room, connect with the audience, and close the deal — the three C's of presence.
- Use posture, rapport, and clear calls to action to capture attention and move stakeholders toward agreement.
Adopt A Generous Mindset
- Shift mindset from self-focused worry to generosity toward the audience's needs.
- Ask what they want, fear, and prioritize, then tailor your talk to answer those concerns.