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Today we’re talking all about the customer experience, not to be confused with customer service. I’m speaking with one of the most in-demand Customer Experience consultants and speakers in the world today, David Avrin. My guest’s latest book is Ridiculously Easy to Do Business With and that’s exactly what we’re talking about. How do we make it ridiculously easy for our customers to work with us? How can the processes that might be cost effective fall short because they make the customers who we’ve worked so hard to attract leave us in frustration? Besides geeking out on David’s field of expertise, David and I speak about his career journey, his family of origin and the wonderful lessons learned about hard work, responsibility, parenting, and being uniquely and unapologetically you. David was also very candid about financial mistakes and the ways he’s looking to make sure his business is not solely dependent on him for revenue. Lots of great business, financial and life lessons in this episode.

David Avrin helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. He has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 28 countries around the world.

David’s insights have been featured on thousands of media outlets. He is also the author of seven books including the acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.

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