Sustainability is the innovation frontier of the 21st century -- and if you don't get on that train, you'll be lost.

This quote emerged during the recent conversation with Bhavi Patel and Heydn Ericson on the Show, where we explored the intersection between circular and service design. As it turns out, you, as a service design professional, are in a great position to push a more sustainable approach forward. Yes, even if it's currently not a priority in your organization.

In this episode, you'll hear practical examples of how to do this—helping you design services that aren't just good for your customers and business but also for our planet. The conversation also reveals how you can work towards making sustainability a fundamental design principle at the start of every project, not an afterthought. Small teaser, you need to make a compelling business argument... there are plenty.

All in all, an inspiring episode if you want to be more conscious about taking care of our environment in your own design practice. Enjoy, and especially this time, keep making a positive impact :)

- Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to the Show
03:30 Who is Bhavi
04:00 Who is Heydn
05:00 How did we get here
09:30 Why us
12:45 Where are we today
15:15 What is at stake
18:00 Keep it simple
22:15 Create momentum
28:00 Sneaking it in
30:00 How does it relate to you
32:00 Common roadblocks
34:30 Accelerating adoption
38:00 Impact on services
42:00 Future perspective
45:30 Key takeaway
48:45 Closing thoughts

--- [ 2. LINKS ] ---

https://www.linkedin.com/in/heydn/
https://www.linkedin.com/in/bhavinipatel/
https://koosservicedesign.com
https://www.sustainablebusinesscanvas.org
https://www.esgtoday.com

--- [ 3. CIRCLE ] ---

If you'd like to be part of these conversations as they happen rather than just getting the summary on the podcast, consider joining us in the Circle.

www.servicedesignshow.com/circle/

VC | E417 | Roundtable discussion on The State of Venture in Eastern Europe and more